News & Blog

Fabulous charity event

Motor Neurone Disease is a degenerative, incurable and terminal disease that affects around 5,000 people at any given time in the UK. 

Upon hearing that his 37 year-old brother, Robin, had been diagnosed with this terrible condition, Tim Dobie, Finance Director of our client STL Technology Solutions, embarked on a mission to raise funds and awareness for the Motor Neurone Disease Association. Initial fundraising activities include a glamorous charity dinner and a London-Paris bike ride.

We were only too pleased to design various promotional items to support this tremendous effort, and wish Tim every luck in his endeavours - and, of course, Robin the very best of luck in his brave battle with MND.

Please do support this lovely family, by donating here.

Tags: Charity, Event, Fundraising, STL

Wholesale re-brand

In April 2012, Glasgow-based cash & carry operator Alfa Wholesale Ltd suffered a devastating fire that saw the business close for nearly a year. However, with characteristic grit and determination it rose from the ashes, bigger and better, to re-open in March 2013.

When planning its re-launch, the company's directors took the opportunity to update and unify its branding, and asked Lathwell & Associates to help it work out its key messages, evolve its visual identity and help it plan a strategic promotional campaign.

After working on a new brand identity - including a new slogan (Committed to You), suite of key messages and logo redesign - we then had just six weeks to design, copywrite, develop and project manage a new website with SEO, signage, adverts, stationery, two direct mail campaigns, a special offers promotion designed to build a database for future digital marketing activities, and a street drop.

Phew, what a challenge - and all from the other end of the country! But as customers old and new have started to flock back to this popular Scottish cash & carry, it would appear to have been a wholesale success the whole team can be proud of.

Atif Rashid, a Director of Alfa Wholesale, said, 'Thank you for providing a great service. I have been consistently impressed by your flexibility, patience, and hard work on delivering our multi-element campaign. You communicate well and have regularly gone above-and-beyond on our behalf. I can assure you this has not gone unnoticed, and that you have a very happy client.'

Tags: Branding, Copywriting, Digital marketing, Direct mail, Graphic design, Logo, Marketing strategy, SEO, Website, Wholesale

Groovy graphic design

Get your groove on! Our lovely client Calvert Trust Exmoor is staging its free-spirited, family-friendly music-fest - CalverStock 2013 - on 22 June at the Beggars Roost, Lynton.  

Designed to raise funds for the Calvert Trust Exmoor charity, which provides adventure holidays for disabled people and their families, this event will feature fantastic music from a great line up of bands PLUS there will be fair rides, stalls and great food. We're sure many people will also be camping, wearing wellies and - with FREE ENTRY - be in the mood to share around a bit of peace and love, too!

We are delighted to be doing our little bit with the graphic design for the posters and tickets.

It's all for a great cause, so come on down and support this event! More information can be found by clicking here.

Tags: Calvert Trust, Charity, Event, Fundraising, Graphic design