News & Blog

14 Aug 2014
Acrastyle website re-design and development

Another website goes live

Woop! Lathwell & Associates is delighted to have helped another client update its website and brand image. This time it was the turn of Cumbria-based Acrastyle Limited.

The engineering firm designs, manufactures and installs high-voltage sub-station protection and control equipment.  Its previous site (shown bottom left in the illustration) reflected its serious technical focus but was a little dry and text-heavy, and was losing ranking on search engines.

The company wanted a more user- and search engine- friendly site. It had to convey Acrastyle's helpful, consultative approach, better present its extensive solutions portfolio, and clearly articulate the benefits that both the company's products and its experienced consultants could offer to clients - such as low cost of ownership, operational savings, a single point of contact, bespoke development and quick turnaround.

While we retained a strong sense of the firm's engineering pedigree by incorporating technical drawing devices into its new 'look', the new site is far more visually appealing. It is now easy to navigate, clearly communicates the company's many merits, and is already performing better in searches. Check it out for yourself at www.acrastyle.co.uk

Tags: Branding, Cumbria, SEO, Website