News & Blog

30 Jul 2014
JP Associates - branding, collateral, copywriting, marketing, content

Branding rollout in refreshed marketing drive

Since 2000, Devon-based JP Associates has established a reputation as one of the most knowledgeable – and nicest - arboricultural consultancies in the South of the UK. However, during this time it has also provided an exceptionally broad variety of services, which it was struggling to capture into an easy-to-explain package to prospective clients.

This had become a challenge as it started to plan a new website. 

We were delighted to be asked to help the company to update its branding, clearly define its value proposition, project-manage its new website, and create content to support its future marketing effort.

Our starting point was a series of brainstormings which led to a new brand structure and suite of key messages.  We then used these as the building blocks for mapping and copywriting the new website as well as writing a series of news stories and case studies.

Simultaneously, we worked with JPA and its long-standing graphic designer Ikonika and web developer NetGlue to evolve the company’s ‘look’, and roll this out to a new website, MailChimp-based newsletter and templates for the case studies, technical papers and white papers.

It was a massive team effort and JP Associates is delighted with the end result, saying 'Thanks to Lathwell & Associates we have clearly-defined key messages and a dynamic and useful website. Gold standard service from a diamond duo.’

Check it out at and let us know what you think.

Tags: Branding, Case study, Collateral, Content, Copywriting, Devon, Digital marketing, JP Associates, Key messages, MailChimp, Marketing, Newsletter, Project management, Technical writing, Website, White paper