News & Blog

08 Sep 2014
Tufcoat PR launch event Plymouth Herald

Marketing Devon businesses

It's always great to see a Devon company expand into new markets - and even better when we've been part of the diversification planning team!

Since 2004, Plympton-based Tufcoat has carved out a Europe-wide reputation for supplying the most robust, flexible and close-fitting wrap to blue-chip industrial, construction, scaffolding and marine businesses. However, it wanted to respond to rising demand for this same product to be accessible and affordable for small companies and individuals. 

This ambition was made possible when Tufcoat was awarded a £53,000 grant by the GAIN Growth Fund, which the company has used, in part, to pilot a new, de-centralised delivery model that can offer smaller wrap projects as a local service from just £150.

To help kickstart this new operation, the internal marketing team drew on Lathwell & Associates' extensive PR, project management and copywriting skills to create a range of sales and marketing items. These included sector-specific invitations, partner proposals, media content, case studies, flyers and a micro-site.

Tufcoat's new venture was today officially launched by Peter Hartland, Chief Executive of the Plymouth Chamber of Commerce & Industry and, as depicted, covered by The Plymouth Herald. Congratulations, Tufcoat, and here's to an exciting new future!

Tags: Business development, Copywriting, Devon, Marketing, PR